City Renewal Authority
City Renewal Authority (CRA) is an initiative of the ACT Government. The organisation is leading the transformation, management and growth of central parts of Canberra to make it a great place to live, explore and enjoy.
Led by CRA’s mission to create a vibrant city heart through the delivery of design-led, people focused urban renewal, Swell were engaged to create a brand which reflected this vision. +
The result is a flexible brand identity and logo referencing the planned nature of Canberra and its iconic shapes — circular roundabouts, the Parliamentary triangle and the hexagon of Canberra’s ‘City Hill’. The logo utilises a grid-based yet agile structure, which is able to adapt itself across the multitude of communication material required, yet still remain integrated, unified and instantly recognisable.