City Renewal Authority (CRA) is an initiative of the ACT Government. The organisation is leading the transformation, management and growth of central parts of Canberra to make it a great place to live, explore and enjoy.

Led by CRA’s mission to create a vibrant city heart through the delivery of design-led, people focused urban renewal, Swell were engaged to create a brand which reflected this vision. +

The result is a flexible brand identity and logo referencing the planned nature of Canberra and its iconic shapes — circular roundabouts, the Parliamentary triangle and the hexagon of Canberra’s ‘City Hill’. The logo utilises a grid-based yet agile structure, which is able to adapt itself across the multitude of communication material required, yet still remain integrated, unified and instantly recognisable.