With a combined 30 years’ experience across criminal, civil and property law, Aulich is one of Canberra’s leading firms. Known for their highly strategic and tactical approach, our challenge was to create a new brand identity that would solidify their three tiered offering into one cohesive brand and position them as leaders in the market.
We created a composite ‘A’ symbol referencing the three core business streams, a custom logotype and a positioning statement to express the brand. ‘The Art of Law’ references the ancient Chinese military treatise 'The Art of War’ and was developed to express the firm’s strategic approach. These elements are supported by a bold colour palette and engaging aerial imagery.
The new identity was applied to a full suite of printed collateral, office signage and a fully responsive website.