Following continued success for over twenty years, 4Site is a market leader in the Canberra region providing custom joinery solutions to large-scale residential and commercial projects throughout Australia.
Swell were engaged to refresh 4Site’s brand identity in preparation for the launch of their new headquarters.
Working closely with the management team we developed a visual identity which follows their commitment to industry foresight. We created a dynamic graphic system which references the ideology to always look ahead, and be on the forefront of change.
4Site’s headquarters is set across over 5,000m² of land with offices, conference and meeting areas, showroom spaces, staff amenities, and breakout facilities, in addition to a carpark and almost 2,000m² of industrial trade workshop space. A cohesive system of custom wayfinding and signage allows visitors to locate and intuitively navigate the premises. Crafted as an extension to the interior design, the signage solution features sharp sculptural forms directly inspired by the brand identity and its attributes.
Wayfinding formats pinch and fold, providing a seamless appearance as well as structural integrity to ultra-thin aluminium blades, with custom iconography.
Alongside the signage, the visual identity was then executed across print collateral, documentation, online presence, website, and company fleet. View website